Roadkill Rug is Surprisingly Appealing

Dead fluffy animals don't spring to mind when i think of soft furnishings, but that's what Dutch product design studio Oooms thought of. The studio run by Guido Ooms and Karin van Lieshout create thought-provoking and original products - some are sold via their website, others like the rug are a one off.

This is their take on the what the rug's about:

Do you know the feeling that you do not want to take a look at something, but you still do? The Roadkill carpet is a continues struggle between attraction and repulsion. It’s a warm, soft, cuddly carpet that attracts you to take a nap on it. But at the same time its a repulsive image of a car-flattened, bloody fox.

Thought-provoking yes, but hardly a mere snip at 3,400 Euros.