This is their take on the what the rug's about:
Do you know the feeling that you do not want to take a look at something, but you still do? The Roadkill carpet is a continues struggle between attraction and repulsion. It’s a warm, soft, cuddly carpet that attracts you to take a nap on it. But at the same time its a repulsive image of a car-flattened, bloody fox.
Thought-provoking yes, but hardly a mere snip at 3,400 Euros.